Back in 2011, I discovered my passion for cameras. I’d spend my days filming motocross and skateboarding videos with friends in Arizona, capturing the action sports we loved. That’s when I came up with the name Motovation Films—a play on my relentless drive and passion for motocross.
By 2013, I started wondering: Could I actually make a living doing this? The problem? Location. Arizona wasn’t a motocross hub—all the pros were in Southern California. If I wanted a real shot, I had to be where the best were. So in 2014, I packed up my camera, left everything behind, and chased my dream to SoCal.
I had no money. No connections. And making a living from filming felt impossible. Eventually, a brand reached out, asking me to shoot motocross videos, add their logo, and let them use the footage for ads. For the first time, I was making real money doing what I loved.
That’s when I started diving deeper into advertising and marketing. I picked up paid gigs here and there, but as an entrepreneur, I took risks and lost it all.
Then came 2020. The world shut down—but online, everything exploded. People were glued to their screens, and I saw an opportunity. I teamed up with friends already making motocross content for YouTube, and suddenly, hundreds of thousands of people were watching. My name started to grow. Someone I once idolized offered me a job filming and editing their videos. I jumped at it.
The workload was intense and was a lot more than just filming and editing videos. This was a full-scale marketing Machine, and for the first time, I saw the business of content creation up close. Around that time, I took a side gig helping a small business with social media. I created a strategic approach to make this content go big, will it work? we will see. And let me tell you. it worked, generating millions of views of leads a day The content blew up, causing this business's sales to explode. But did I just get lucky? so I tested this marketing method again. I put my own personal brand to the test and had a million+ views in 90 days. Gave my strategy to a few others, some killed it, some didn't, What's the difference? How engaging was the person in front of the camera?
That’s when I launched GTS Mediahouse. My ties to motocross had faded, and I found myself loving the process of creating engaging high-performing content. I still filmed motocross for fun, but the business side had evolved. I started producing videos that drove massive sales for brands. Some clients expected instant virality—but that’s not how marketing works. I learned that a great video is only part of the equation.
I became obsessed with what actually makes an impression, what drives traffic. From teaching people how to get started to leading full-scale marketing projects, I was all in.
Everything I do comes from passion—not obligation. That’s the key. Chase the passion, and let everything else follow. 🚀
