01 Development
Development is where the idea first takes shape. This phase is about defining the story, the purpose of the video, the emotional tone, and the overall creative direction. Loose ideas turn into a clear concept that makes sense for the brand and the audience. Instead of getting lost in gear talk or logistics, development stays focused on vision and on what you want people to feel when they watch. Once that core concept feels strong enough to stand on its own, the project is ready to move into planning.